{"id":171,"date":"2015-06-08T18:11:52","date_gmt":"2015-06-08T22:11:52","guid":{"rendered":"http:\/\/www.hypnap.com\/blog\/?p=171"},"modified":"2017-10-19T15:46:38","modified_gmt":"2017-10-19T19:46:38","slug":"how-we-marketed-hypnap-at-the-travel-goods-trade-show","status":"publish","type":"post","link":"http:\/\/www.hypnap.com\/blog\/how-we-marketed-hypnap-at-the-travel-goods-trade-show\/","title":{"rendered":"How We Marketed Hypnap at the Travel Goods Trade Show"},"content":{"rendered":"

By Chloe Hill<\/p>\n

We attended the Travel Goods Trade Show in Las Vegas on March 10-12 and it was a great experience! We received a lot of positive and helpful feedback, made some great contacts and overall we learned a tremendous amount.<\/p>\n

Exhibitors and Attendees<\/span><\/h4>\n

Exhibitors included large name luggage and travel accessory like companies such as Samsonite, Lipault and Eagle Creek and a healthy number or smaller companies just starting out like Hypnap.<\/p>\n

For example, LeTrav<\/a> was in the booth next door, a company featuring an interesting line of briefcases that converted into backpacks<\/a> and in the next booth over was FaFa, a company featuring a beautiful yet functional line of clips that attached to a purse and convert into a hanger<\/a>. I had a great conversation with Jill Dybdahl at Lollyzip<\/a>. She discussed the process of bringing her handy line of travel size refillable beauty product bottles to market.<\/p>\n

Attendees included both large corporate chain and smaller independently owned retailers, distributors, manufacturers and members of the press.<\/p>\n

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Hypnap booth and next door booth LeTrav<\/em><\/span><\/p>\n

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FaFa purse clip\/hangers<\/em><\/span><\/p>\n

Hypnap Booth<\/span><\/h4>\n

The concept for our booth was centered around the idea of allowing tradeshow attendees to test the TruRest under similar conditions to that which they would experience on an airplane flight. To facilitate this we purchased 4 airplane seats and placed them within a pitch of 30in of each other. There is a range of space measurement between airplane seats that varies from airline to airline, from airplane to airplane and from seat grade to seat grade. We chose the smallest pitch used in airplanes today.<\/p>\n\n\n\n
\"\"<\/a><\/td>\n\"\"<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Darryl takes his post. His job at that point was to use the TruRest so passersby could see our product in action. It\u2019s a tough job but somebody had to do it. Thanks for taking one for the team Darryl!<\/em><\/span><\/p>\n

\"\"<\/a><\/p>\n

Computer rendering of Hypnap tradeshow booth<\/em><\/span><\/p>\n

\"\"<\/a><\/p>\n

Our airplane seats being unloaded for set up.<\/em><\/span><\/p>\n

\"\"<\/a><\/p>\n

In the photo above our prototype is displayed on our materials table. Note that our prototype is still in development and undergoing testing and modifications which is why it looks a bit different than the computer renderings featured on our website. There are also a variety of cushions here (different shapes, sizes and materials) to test with the TruRest.<\/p>\n

\"\"<\/a><\/p>\n

In the photo above Hypnap TruRest is mounted on the airplane tray table. The TruRest has a track and adjustment on the base allowing it to slide toward the user giving the user more space to lean forward (in case the passenger in the seat in front decides to recline his or her seat). The TruRest also adjusts in hight and angle. The head support also adjusts in angle and the cushions are removable and adjustable to fit different face shapes and sizes.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

By Chloe Hill We attended the Travel Goods Trade Show in Las Vegas on March 10-12 and it was a great experience! We received a lot of positive and helpful feedback, made some great contacts and overall we learned a tremendous amount. Exhibitors and Attendees Exhibitors included large name luggage and travel accessory like companies […]<\/p>\n","protected":false},"author":1,"featured_media":172,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"http:\/\/www.hypnap.com\/blog\/wp-json\/wp\/v2\/posts\/171","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.hypnap.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.hypnap.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.hypnap.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.hypnap.com\/blog\/wp-json\/wp\/v2\/comments?post=171"}],"version-history":[{"count":3,"href":"http:\/\/www.hypnap.com\/blog\/wp-json\/wp\/v2\/posts\/171\/revisions"}],"predecessor-version":[{"id":468,"href":"http:\/\/www.hypnap.com\/blog\/wp-json\/wp\/v2\/posts\/171\/revisions\/468"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.hypnap.com\/blog\/wp-json\/wp\/v2\/media\/172"}],"wp:attachment":[{"href":"http:\/\/www.hypnap.com\/blog\/wp-json\/wp\/v2\/media?parent=171"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.hypnap.com\/blog\/wp-json\/wp\/v2\/categories?post=171"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.hypnap.com\/blog\/wp-json\/wp\/v2\/tags?post=171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}